That's what the numbers are showing at least. While Toyota, Honda, GM, Ford, and BMW are all posting losses in early 2009, Kia and Hyundai the Wal-Mart brand of the automotive world are posting huge gains.
Hyundai had the biggest gains with sales up 14% in January, while Kia held there own with sales up 3.5% as well. The most impressive model was the Sonata whose sales were up 85%, dominating the stiff competition of Camry, Accord and Malibu whose sales were down over 30% each.
Hyundai and Kia have the best new and used warranty programs in the business. Furthermore, they just announced there buyback program for 2009, which allows you to return your depreciated vehicle with no questions asked if you lose your job.
Is this the year Hyundai and Kia finally breakthough as a mainstream brand? Not sure, but we have 11 more months to see.
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